EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, where deceptive practices aimed at inflating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To comba

Banner ads are a commonplace form of online advertising that often appear at the sides of web pages. These rectangular advertisements serve graphical content to attract visiting customers. Banner ads are known for their wide reach and ability to successfully promote products or services. They commonly utilize eye-catching designs and persuasive cal